Ad tech

Ad tech

Digital advertising is fundamental to supporting the free and open internet. What the digital world needs is a balanced solution that aligns interests across a whole industry.

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Prove lawful data use

Agreeing the future shape of our data-driven internet is not so straightforward. Some interested parties say that first party data is good, and third party data is bad. Preference.Express does not accept this idea; as a third party yourself, we're sure you agree.

However, society rightly demands enhanced privacy controls over third party data. Preference.Express gives certanity that parties are using third party data lawfully and enables ad tech businesses to prove it.

Preference.Express is also creating a level playing field where all companies can operate freely and compete fairly. It is built from the SWAN Model Terms and Data Schema, which are a set of decentralised rules for lawful data use and interoperability which apply equally to everyone who chooses to work with them.

Be part of the solution to help keep the open web a vibrant platform on which to grow your business effectively and help society in the process.

The next steps

The next steps

See Preference.Express in action with our demo. If you like what you see, get in touch to find out more.

Benefits to ad tech:

With regulator endorsement of the Model Terms, you’ll no longer have to guess whether you're going to meet regulatory requirements – or pay expensive legal fees to get a professional opinion.

With your compliance problems solved, you have more bandwidth to do what you do best: innovate and make your customers profitable.

At a time when diverging browser technologies are making it more complicated for advertisers, publishers, and intermediaries to work across browsers, SWAN's interoperable Data Schema makes things simpler.

With the presence of a verifiable audit trail which shows the parties who have accessed the data, Preference.Express brings genuine transparency to the entire supply chain.

Visit Bloombread. Notice the simple CMP that you've been presented with? Go on, fill out your marketing preferences. That was quick to do, wasn't it?

Let's visit Crumbtree which is another website using Preference.Express. See how the SWAN logo appeared at the bottom left corner and then disappeared? No repetitive consent prompt. Now tap the SWAN logo to bring up the settings. You can see your Random ID for the browser and the option to reset everything and start again.

Finally visit TechMunch. You can tap the OneKey logo under the advert to see all the B2B vendors that have served this advert.