Hassle-free access to content
Having access to free and informed content online is one of the beautiful things about today's digital landscape. The reality is, though, publishers need a sustainable way to pay journalists and other content creators. Most fund this through digital advertising.
Those that don't use advertising need an alternative funding model: you provide publishers with something else they value, like a subscription fee, an email address, or other personal information. The more this happens, the less freedom you have to access and enjoy the internet on your own terms.
With Preference.Express, you fill out your preferences once, and it applies to all participating websites. Using an email address and passcode, you can even voluntarily link your preferences across new devices and browsers to prevent additional pop-ups.
Preference.Express enables ad-funded publishers to continue offering you open access to the content you enjoy, together with a smoother online experience.
Benefits to people:
A transparent audit log records every use of your data, ensuring that every company stays strictly accountable. You can easily inspect this audit log for every advert you see, giving you full visibility of who showed you this advert, and why.
Not everyone knows what they are consenting to when they click “accept cookies”. Preference.Express uses clear, simple language to help you make informed decisions about what data you share.
Once you choose your consent preferences, they are remembered and respected by participating websites. Access content faster with fewer interruptions.
Have a fresh start, anytime you want one. You can reset your preferences with just a few simple clicks. Or if you prefer to browse the web in a private browser window, closing it down will instantly forget your preferences. Cut all ties with your historical data and the companies that have it.
Visit Bloombread. Notice the simple CMP that you've been presented with? Go on, fill out your marketing preferences. That was quick to do, wasn't it?
Let's visit Crumbtree which is another website using Preference.Express. See how the SWAN logo appeared at the bottom left corner and then disappeared? No repetitive consent prompt. Now tap the SWAN logo to bring up the settings. You can see your Random ID for the browser and the option to reset everything and start again.