Protect people's privacy rights
Digital advertising is fundamental to supporting the free and open internet that we've come to know and love. But the current system is challenged.
As a regulator whose role is to protect people's data privacy rights and ensure a fair and level playing field for competitive business, the challenges you face are complex. Many current solutions involve trade-offs that you should not have to make.
We're here to change that. Preference.Express is built upon the open source SWAN Model Terms. With regulator endorsement, companies that use the Model Terms no longer have to guess whether they are going to meet regulatory requirements.
We believe in creating a digital world that's open to and trusted by everyone.
Benefits to regulators:
In other solutions, bad actors are hard to spot and harder to sanction. The SWAN Model Terms put transparency and trust front and centre by defining the data sharing that can happen. Data can only be shared under contracts that incorporate the Model Terms.
People can reset their preferences with just a few simple clicks. Or if they use private browser windows, closing it down will forget their preferences. With this, people can instantly cut all ties with their historical data and the companies that have it, giving them a fresh start – anytime they want one.
Preference.Express switches the emphasis of consent from “who” handles the data to “what” is done with the data – clarifying a specific data processing purpose. This serves to give the public greater confidence that the whole system is working to look after their interests.
The SWAN Model Terms that are used within Preference.Express provides all the features needed to enable multiple data controllers and processors to process data in a way that complies with the law and with people's expectations. As a result, it not only improves privacy but also enables competition on the merits.
Visit Bloombread. Notice the simple CMP that you've been presented with? Go on, fill out your marketing preferences. That was quick to do, wasn't it?
Let's visit Crumbtree which is another website using Preference.Express. See how the SWAN logo appeared at the bottom left corner and then disappeared? No repetitive consent prompt. Now tap the SWAN logo to bring up the settings. You can see your Random ID for the browser and the option to reset everything and start again.